GreenWay Africa

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    Our Projects

    Transforming Communities Through Sustainable Innovation

    GreenUp Programme
    01

    GreenUp Programme

    A 6-month accelerator programme for SME glass recyclers in Gauteng, empowering business growth and circular economy impact.

    The GreenUp Programme represents a transformative approach to empowering small and medium-sized enterprises (SMEs) in the glass recycling sector across Gauteng. Over the past six months, we have witnessed remarkable growth and development among participating businesses.

    "The GreenUp Programme has transformed our business. We have learned how to manage finances, market our services, and operate more efficiently. It has been life changing."

    Thabo Molefe, SME Glass Recycler, Soweto
    Project Vuselela
    02

    Project Vuselela

    Partnership with Heineken creating an ecosystem where waste is valued and women lead innovation in recycling.

    Community-led environmental restoration and waste valorization across South Africa, creating sustainable livelihoods through circular economy principles.

    Bottle Love
    03

    Bottle Love

    Digitizing bottle traceability and empowering thousands of women and youth reclaimers while creating income and circular economy opportunities in South Africa.

    Bottle Love turns glass waste into income opportunities through comprehensive digital traceability, buy-back centers, and empowerment programs for women and youth. We partner with micro-collectors in rural and peri-urban communities to create an efficient and inclusive bottle collection system. By working directly with local collectors, we enable swift and reliable collection through a trading model that incentivizes the recovery of used bottles. In addition to providing market access, we educate and train collectors on proper bottle handling, sorting, and basic quality standards. This ensures that collected bottles meet reuse and recycling requirements while improving safety, consistency, and value for collectors. Through this model, Bottle Love supports income generation at the community level while strengthening the circular economy and reducing environmental waste.

    Empowering Africa's Waste Reclaimers
    04

    Empowering Africa's Waste Reclaimers

    Integrating informal waste reclaimers especially women and youth into formalized, dignified waste economies.

    We integrate informal waste reclaimers especially women and youth into formalized, dignified waste economies through comprehensive community enterprise programs. Our community enterprise programs provide training, equipment, and market access to thousands of waste reclaimers across South Africa. We believe that the people on the frontline of waste management deserve fair compensation and dignified working conditions. Through Buy-Back Centres and cooperative models, we ensure that the people on the frontline of waste management earn fair income while driving environmental impact. This approach creates sustainable livelihoods while building a more inclusive circular economy that benefits entire communities.

    Measurable Results

    Our Impact in Numbers

    50,000

    Tons CO₂ Mitigated

    75,000

    Tons Waste Recycled

    5,200

    Jobs Created

    150

    Clients Served